Law

In today’s SEO-obsessed environment, everyone wants to create content they can repurpose in a wide variety of tweets, blog posts, LinkedIn and Facebook updates, etc. Photos memorializing an event can offer the type of content Google and other search engines weight heavily.

And an especially nice follow-up to the attendees of a legal or corporate event is to offer them professional photos that they themselves may use online, perhaps to help tweet about the event or use as their LinkedIn or Facebook profile photos. Ross Fishman, a lawyer and legal marketer, has great insight into law firms, and legal and other professional associations. He can put the lawyers at ease, ensuring more relaxed and interesting photographs.